Monday, 28 July 2014

Creation of the India Online Fashion Week

 India Online Fashion Week
  The object and desire behind the creation of the Indian online fashion week,  was to give a platform to budding artists across India from varied fields of the fashion industry. These Ingenious artists would then create a much needed fashion revolution with their creative ideas, that would be presented to millions of people all over the globe. It would be a show of creativity and raw talent. The curtain raiser was held on July 25 and the grand finale would be concluded on July 30, 2014, with the participation of some of the biggest names in the industry.

The event received an enormous response from talented artists not only from big cities like Mumbai and Delhi but also from smaller towns like Dehradun, Aurangabad, Bikaner, Lucknow and Guwahati to name a few. This clearly proves that the Internet has spread it's wings all over. Anyone located anywhere can make use of the massive opportunities that come their way, through it's medium. It was overwhelming to receive such a mighty response from our young artists.

The Jabong online fashion week  which has now begun, is moving forward in full swing.   The grand finale would be streamed live from the venue at The show stoppers of the IOFW grand finale would be the beautiful and talented Ms. Yami Gautam - Indian Actress and the handsome Mr. Aditya Roy Kapur - Indian Actor. 

Let's have a peek into the entire schedule of the  world's first online shop- able week,  that would be held at IOFW.  Each day of the event the individual shows would be launched at five different time slots. The timings would be as given below

1) 12 noon 
2) 1:30 pm
3) 3:00 pm
4) 4:30 pm 
5) 6.00 pm

The schedule of events are as follows -

 * On 25th July Friday , vignettes and videos of the Model and Photographer auditions held on1st July 2014 in New Delhi would be presented. The  videos  would  capture  and showcase the excitement  before  the  start  of   the auditions, the backstage fun, drama and the final winners who had been selected. In addition, there would be a video on the overall  concept of India Online Fashion Week and its ‘shopable’feature. The jury for the model auditions  were Rashmi Virmani, Carol Gracias, Samant Chauhan and for the Photographer auditions the jury were Akash Das, HemantJ. Khendilwal and Sushmendra Dubey.

* On 26th July Saturday,  vignettes and videos  from  the  Makeup  artist,  Hairstylist  and Designer auditions which were held on 2nd July 2014 in New Delhi will be presented.The videos would capture the stylist’s thoughts on color for the season and makeup tips for a glamorous look, the backstage fun, drama and final winners who have been selected. The jury for the Hair  Stylists  and Makeup artist  auditions were  Samantha  Kochhar  and  Rod  Anker  and for the  Designer auditions the jury were Dr. Darlie Koshy and Poonam Bhagat. 

* On 27 July Sunday,  vignettes and  videos from the Grooming, Look test and Fittings session of the India Online Fashion Week covering all the selected winners (twenty models, fifteen designers, five makeup artists, five hair stylists and five fashion photographers) would be presented.These videos would also cover backstage drama, fitting sessions to showcase what goes on behind the scene during the making of a fashion show. The parameters which are kept in mind as a part of look tests to match designer collections and model looks.

* On 28 July, Monday there would be a launch of five exclusive designer collections namely Aastha Bahl ANS by Astha and Siddharth, Dressology by Amit Arora and Threesome by Siddharth K Kakkar. 

* On 29th July, tuesday there would be a launch of five exclusive designer collections namely : ILK by Vinita and Shikha, Piquancy Swagger by Saj Armaan, Aiman,Timsy and Siddhartha.

* On 30 July, Wednesday there would be a launch of five exclusive designer collections namely Azalea by Aditi Gupta,Bhootsavar by Nitin Bal Chauhan,DIR 69 by Tanu Bagai , Shreya Mistry and Rajdeep Ranawat. 

* The grand finale would be held on 30 July and you could view the Live streaming of the grand finale on directly from the venue.

Now, let's take a look at the concept of  two major collections which is going to be launched by two talented designers Rajdeep Ranawat and ' ILK' by Vinita and Shikha. 

Rajdeep Ranawat's collection  preview
 ' Beyond the cold ' is the concept and theme behind  Rajdeep Ranawat's the fall winter 2014 collection. It takes it's inspiration from cold forests. Each piece from his collection is unique and has a different story to tell. His diverse, digital and embroidered pieces tells innovative stories and delivers powerful ideas of fortress once beautified by the wild imagination of human talent and creativity and their eventual downfall to the wilderness.

 In his designs he tries to graphically capture a sense of degenerating mosaics and lost handcrafted artifacts; crumbling architectures, over run by the forests, of treasures lost and parchment dissipated. His collections are master pieces and are made of fabrics like silk crepe, silk georgette organza, and Chanderi.  He used those colours for the garment that would strive to create a winter mood. 

ILK by Vinita and Shikha collection preview
' Beehive yourself ' is the concept and theme behind  Vinita and Shikha's ILK collection. In this collection you would see naturally occuring geometric designs like hexagonal shapes, that resemble honeycomb patterns. These pieces would reflect the beauty that is found in these naturally made honeycombs. The ' ILK Woman ' would be honored with the title ' Busy Bee '.
The ' ILK Woman' is defined as the one who has a powerful mind with a sharp head on her shoulders. The silhouettes would reflect a utilitarian aesthetic which means  that the unique pieces would be a combination of utility and attractiveness, thereby commanding attention. Each piece with a melange of varied textures and techniques has come together with intricate detailing. A lot of effort and hard work has been put into creating each one these masterpieces.

When we soak up these designs in our mind, our thoughts would give us the impression that we are immersed in these honey producing combs and feel the textures, embroideries and shapes.  This energy that would be created within us would wire us to indulge ourselves in these thoughts and let our imagination ' bee ' free. Hope you liked the two themes that would sweep away your imagination, as and when the collection would be presented to you. 

Behind the scenes
  The key Jury members for the event  include Poonam Bhagat,  Dr.  Darlie  Koshi,  CarolGracias,  Rashmi  Virmani,  Akash  D Das,  Hemant  Khendilwal,  Sushmendra  Dubey, Samantha Kochhar, Rod Anker and Samant Chauhan. The event received immense support from it's partners, one of the biggest name being NDTV Good Times. It would be showcasing the event on air in a package of three episodes. So, go ahead and hop on the IOFW website and check out the latest videos and news  on the event. 

Here's wishing all the Jabong fans a happy online shop- able week. You are now empowered to purchase your favourite clothes, style and the accessories through the click of a button. Enjoy the experience, as the grand finale kicks off with elan. 

Important Key links -> 
IOFW Website -
Profile of celebrity mentors and Jury -
Profile of fifteen selected designers -
Profile of twenty selected models -
Profile of five hair stylists -
Profile of five photographers -
Profile of five make up artists -
Sponsor details -

Note : Image source - FB Page of India online fashion week

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