Thursday, 17 July 2014

India Online fashion week - Models

The India Online fashion week,  popularly called ' IOFW ' is gaining momentum with every passing day. is moving forward and coming up with innovative and creative ideas as the days go by. After all,it's gearing up for the world's first online shop-able fashion week. 

As I've mentioned in my earlier post, Jabong has given an amazing platform to youngsters to showcase their talent. This would also help them to be a part of the global fashion scene. Amongst the billions of talented youngsters fifteen fashion designers, twenty models, five photographers, five make up artists and five hair stylists have been short listed during the auditions. These finalists would be seen together for the  fall festive collection 2014.

In this post I would be covering the events and news associated with the short listed models. Day one of the  India online fashion week started with the auditions of the models both male and female. This was only the first segment of the entire audition ceremony.  Youngsters appeared in large numbers for the auditions held at Picturesque and Palatial venue at Chhatarpur in New Delhi.

Preliminaries before the final audition 

The Panel of judges comprised of the charming  model Carol Gracias, Fashion Choreographer - Rashmi Virmani and Samant Chauhan - Fashion designer. Carol Gracias is seen above scrutinizing the models during the auditions. According to Rashmi Virmani, it was a tough call selecting the finalists amongst the pool of talented models. She also stated that it was good to see so many tall women in the room at one point of time, which just goes to prove that the internet has spread it's wings all over.

  The three judges are seen above having a light hearted conversation before the finale. 

Models both male and female turned up in huge numbers. Most of them were tall, well groomed with well toned bodies. They fitted the bill of perfect models as they had all the required credentials.
 The set of sixteen models who were finally selected, are all seen standing with poise and grace below. 

 Below are the final set of male models selected by our Panel of judges .

These models would be nurtured, groomed and mentored under  big names from the fashion industry.  Yami Gautam - Actor , Rashmi Virmani - Fashion Choreographer, Rod Anker - Hair stylist, to name a few among the long list of celebrity mentors. Have a quick  glance of the names of the finalists below.

  • Khushboo Kankan 
  •  Aastha Ssidana
  • Jyotpriya Sud
  • Namrata Shetty
  • Nikita Yadav
  • Tanya Malviya
  • Heena Bhalla
  • Farah Hussain
  • Anamika Benn
  • Neetika Singh
  • Priyanka Gusain
  • Aishwarya Singh
  • Ritu Chauhan
  • Sharon Fernandes
  • Arlette Evita Grao
  • Priyasha Chowdhury
  • Himanshu Chhabra
  • Raghu Katal
  • Saaib Noor Ud Din
  • Ravi Goswami

The Partners of IOFW are media partner NDTV  good times, radio partner 92.7 Big FM, Make up partner Revlon, Hair styling Partner Philips and the Acessories Partner Ziveg. The second segment consisted of the photography auditions which were judged by Akash Das - Photographer, Sushmendra Dubey - Photographer and Hemant Khendilwal - Advertising.

The IOFW Fall festive collection awaits these super talented models. You can learn more about the IOFW events and the Fall festive collection by clicking here  ->IOFW.  You could also get a peek into the individual profiles of the models who were selected and learn more about their credentials by clicking the link here -> IOFW Models. So, dear readers watch out for the fall festive collection which would showcase designs of the highest standards by the most talented designers.  
I'd like to conclude with this beautiful collage of the twenty finalists, chosen for the Jabong Online fashion week. Congratulations to all the winners !

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